A Day to Experience Taiwan

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400+ Jahre

The “Meet the Experts” forum

One of the highlights was the fully booked Meet the Experts forum, held in the City Hall’s historic council chamber. It brought together Ambassador Shieh Jhy-Wey, Swiss Member of Parliament Fabian Molina and Swiss technology and digital-policy expert Nathan Kaiser, with Swiss journalist Marguerite Meyer moderating. The conversation focused on cooperation between Taiwan, Europe and democratic partners, and on the role of shared values in addressing global challenges.

TAS was deeply honoured to welcome Ambassador Shieh, whose remarks offered important insight into Taiwan’s international position, its democratic values and the importance of stronger support from like-minded democratic partners. He underlined that Taiwan and Switzerland share common values, while noting that Taiwan continues to face growing military pressure from China. His speech added real depth to the forum and helped Swiss participants better understand Taiwan’s role in the international community.

Fabian Molina emphasised the importance of strengthening exchange and cooperation among democratic societies. Even within the existing policy framework, he noted, Switzerland and Taiwan still have significant room to deepen collaboration in areas such as education, research, technology and partnerships between local authorities.

A marketplace that sold out

Beyond the forum, visitors enjoyed a lively marketplace of Taiwanese food, drinks, cultural products and hands-on activities. The event drew a diverse audience, and many vendors sold out before the day was over — a clear sign of the strong local interest in Taiwanese culture.

An immersion in Taiwanese tea culture

The Taiwanese tea experience was another success. Organised together with Swiss tea retailer Südhang, all three tea sessions filled up shortly after registration opened. Guided by two tea masters, participants tasted a selection of premium Taiwanese teas while learning about Taiwan’s tea heritage and traditions. For many Swiss guests it was their first in-depth encounter with Taiwanese tea culture, sparking lively conversation and a deeper appreciation of Taiwan’s heritage and way of life.

“Reflections in the Mirror”

The special exhibition Taiwan and Switzerland: Reflections in the Mirror, created jointly by the Taiwanfest 2025 team and Taiwan Youth Initiatives in Europe, also drew warm responses. Through photographs and stories it explored the cultural connections between the two countries, inviting reflection, discussion and exchange among visitors.

Media coverage

The event attracted notable media attention. On the evening of the event, the regional newspaper Luzerner Zeitung published a feature on Taiwan–Switzerland relations and the forum discussions, further extending the day’s reach and impact.

A bridge between Taiwan and Switzerland

Surf Taiwan was more than an event — it was a bridge connecting Taiwan and Switzerland.

The day was supported by the Overseas Community Affairs Council as Platinum Sponsor, the Gold Sponsors, SHL Medical and Nootkaherb and Silver Sponsor, TWICA and Bernhard Boden AG. TAS extends its sincere thanks to all the speakers, partners, vendors, volunteers, sponsors and participants whose contributions made the event possible. The association remains committed to raising Taiwan’s visibility in Switzerland and across Europe through future initiatives, while continuing to strengthen exchange and cooperation between the two societies.

(Photo credit: David Shriqui / Taiwanese Association in Switzerland)

SET News reports on the “Surf Taiwan”

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Related Reports

Pre-event promotional coverage by Luzerner Zeitung, the leading regional newspaper in Central Switzerland (published one week before the event)

Event coverage highlighting the outcomes of the event by Luzerner Zeitung, the leading regional newspaper in Central Switzerland (published on the day of the event)

Coverage by Sanli News (SET News), Taiwan

Coverage by OCAC News (Overseas Community Affairs Council, Taiwan)

Series of event reports on the official Facebook page of the Taiwanese Association in Switzerland

Taiwan · 台灣 ⟷ 瑞士 · Switzerland

Taiwanese Association in Switzerland · Surf Taiwan 2026